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Resources

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Resources

This section is a compilation of Marketing Articles, Publications and Blogs. It includes news related to our work and what we do. It also picks up items of interest happening in the marketing world.

PUBLIC RELATIONS – A TOOL TO BUILD AND MAINTAIN RELATIONSHIPS
Sep 17, 2018

Managing a business ethically is part of being professional and a driver of success from many standpoints. An organisation can use the marketing route in its day-to-day operations, to communicate the vision, mission and corporate values. Ironically, whilst there is a trend towards believing that true values are being gradually lost, at the same time, they are sought after and there is a thirst for experiencing them. Practicing good values helps organisations, whether they are for profit or voluntary, to be effective in creating a good reputation, engagement, earn stakeholder support and a leading position on the market. Organisations, whether public or corporate, which are led by people practicing ethical values both in and out of work can also have a very positive effect. The difference between solely abiding by what is legal and being professionally ethical, is really and truly felt by clients and the market environment. +

HOW PRACTICING GOOD ETHICS CAN HELP YOUR BUSINESS
Jul 24, 2018

Managing a business ethically is part of being professional and a driver of success from many standpoints. An organisation can use the marketing route in its day-to-day operations, to communicate the vision, mission and corporate values. Ironically, whilst there is a trend towards believing that true values are being gradually lost, at the same time, they are sought after and there is a thirst for experiencing them. Practicing good values helps organisations, whether they are for profit or voluntary, to be effective in creating a good reputation, engagement, earn stakeholder support and a leading position on the market. Organisations, whether public or corporate, which are led by people practicing ethical values both in and out of work can also have a very positive effect. The difference between solely abiding by what is legal and being professionally ethical, is really and truly felt by clients and the market environment. +

Marketing in a digital world
Apr 18, 2018

Marketing is a people business. Products and services exist because people purchase and use them to satisfy their needs and wants. Even when dealing with organisations, negotiations are done with people. In fact, people are still human – although they use digital resources and tools, they are not digital themselves. Has marketing become digital? The answer is decisively no. Is digital important in marketing? Of course it is, and its importance will only continue to increase. So what is the difference? +