Managing a business ethically is part of being professional and a driver of success from many standpoints. An organisation can use the marketing route in its day-to-day operations, to communicate the vision, mission and corporate values. Ironically, whilst there is a trend towards believing that true values are being gradually lost, at the same time, they are sought after and there is a thirst for experiencing them. Practicing good values helps organisations, whether they are for profit or voluntary, to be effective in creating a good reputation, engagement, earn stakeholder support and a leading position on the market. Organisations, whether public or corporate, which are led by people practicing ethical values both in and out of work can also have a very positive effect. The difference between solely abiding by what is legal and being professionally ethical, is really and truly felt by clients and the market environment.