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Marketing in a digital world

Louis Olivieri - Wednesday, April 18, 2018

Marketing is a people business. Products and services exist because people purchase and use them to satisfy their needs and wants. Even when dealing with organisations, negotiations are done with people. In fact, people are still human – although they use digital resources and tools, they are not digital themselves. Has marketing become digital? The answer is decisively no. Is digital important in marketing? Of course it is, and its importance will only continue to increase. So what is the difference?

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